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Persian rugs embody centuries of artistry, weaving together heritage, design, and the quiet rhythm of craftsmanship. Stories celebrates the makers, the traditions, and the living beauty of handmade design.
The Qashqai Mafrash: Exploring a lesser-known Qashqai Textile
In the world of textile artistry, some creations transcend time, capturing the essence of a culture and showcasing the ingenuity of its people. One such masterpiece is the Mafrash, woven by the Qashqai tribes of southern Iran. These captivating woven receptacles offer multiple functions, feature gorgeous colours, display symbolic patterns, and carry an ages-old history. It’s not just the floor weavings of the Qashqai people that captivate the world but also their other stunning textile creations.

Spill Happens: Simple Ways to Save Your Rug from Everyday Messes
No matter how careful we are, life happens. A glass of wine tips over, a bowl of food slips from

The Enduring Allure of Persian Rugs: A Brief Look into Their Significance in the Western World
Throughout history, there have been few objects that capture the imagination of Westerners like Persian rugs. Beyond the romantic image

City Precision, Village Charm, Nomadic Spirit: The Diversity of Persian Rugs
If you’ve ever wandered through a Persian rug shop—or even admired one online—you’ll know these aren’t just ordinary floor coverings.

Persian Qalamkar: A Legacy of Art and Culture
Persian Qalamkar, or Persian Block Print, is a centuries-old tradition of textile printing that feels like a window into the soul of Persian culture. Growing up surrounded by these intricate

The Qashqai Mafrash: Exploring a Lesser-known Qashqai Textile
The Mafrash, woven by the Qashqai tribes of southern Iran. These captivating woven receptacles boast multiple functionalities, gorgeous colours, symbolic patterns, and an ages-old history.

5 Tips for Spotting an Authentic Handmade Persian Carpet
Authentic Handmade Persian carpets are exquisite works of art. Making each handwoven carpet takes a lot of effort and skill,

Master How to Clean and Maintain Persian Rugs?
Any precious object needs a good amount of care and maintenance, and Persian rugs are no exception. They are pieces

Gabbeh: A Tale of Love, Artistry, and Nature in Iran
Gabbeh is a stunningly colourful and profoundly sentimental tribute to the elements of beauty, nature, love and art. Mohsen Makhmalbaf

People of the Wind
A Breathtaking Documentary About Migration of Bakhtiari Nomads There are no towns, no roads, and no bridges. There is no

The Spirit of Renewal: Nowrouz, Easter, and Persian Rugs
“The morning breeze and Nowrouz scent have started to blow Onto the friends’ desire and the triumphant fortune Happy be